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Based in Paris, CREED (www.creedboutique.com) is the world’s only dynastic, privately held luxury fragrance company, founded in 1760 and passed from father to son since then, serving royal houses and the discerning public for 251 years. Today the firm is guided by the unerring Olivier CREED, sixth in his family line to head CREED CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather.and creator of its most popular scents. His son, Erwin, 30, seventh generation and future head, has already begun to contribute to the art of CREED. CREED relocated to Paris in 1854 at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie, a fragrance still offered today. CREED also served her husband, Napoleon III. Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”) and Czar Nicolas II of Russia.In 1885, Queen Victoria appointed CREED “official supplier” to the British royal court. For her majesty, CREED created the scent Fleurs de Bulgarie by commission. This engaging scent, rich with roses, is available today. Also in 1885, Queen Maria Cristina of Spain named CREED her supplier by royal order.In the 20th century, not only did royalty including the Duke and Duchess of Windsor choose CREED, but also leading politicians became CREED clients. Sir Winston Churchill wore CREED’s Tabarome. In America, young Congressman and future President John F. Kennedy wore CREED’s Vetiver.In the late 20th and early 21st centuries, master perfumer Olivier CREED created some of CREED’s most beloved treasures: Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya and Original Vetiver, the latter two with the contributions of young Erwin CREED.Designer Creed has 89 perfumes in our fragrance base. Creed is an old perfume house. The earliest edition was created in 1781 and the newest is from 2021. Creed fragrances were made in collaboration with perfumers Olivier Creed, James Henry Creed, Erwin Creed, Henry Creed Fourth Generation, Henry Creed Third Generation and James Henry Creed First Generation.