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Van cleef and arpels is a french luxury jewelry, watch, and perfume company. It was founded in 1896 by alfred van cleef and his father-in-law salomon arpels in paris. Their pieces often feature flowers, animals, and fairies, and have been worn by style icons such as the grace kelly, farah pahlavi, eva perón, elizabeth taylor, the duchess of windsor and queen nazli of egypt. Alfred van cleef and his father-in-law, salomon arpels, founded the company in 1896. In 1906, following arpels’s death, alfred and two of his brothers-in-law, charles and julien, acquired space for van cleef and arpels at 22 place vendôme, across from the hôtel ritz, where van cleef and arpels opened its first boutique shop. The third arpels brother, louis, soon joined the company. Van cleef and arpels opened boutiques in holiday resorts such as deauville, vichy, le touquet, nice, and monte-carlo. In 1925, a van cleef and arpels bracelet with red and white roses fashioned from rubies and diamonds won the grand prize at the international exposition of modern industrial and decorative arts.