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Acqua di Parma, a symbol of Italian savoir-faire and refinement, embodies discreet luxury through its elegant fragrances and lifestyle products. We are in 1916 when the Italian baron Carlo Magnani travels the epicentres of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen style. In the 1950s, Colonia attained international success, when Hollywood actors, invited to Italy by the great masters of Italian cinema, discovered its intimate and refined notes in the historic bespoke tailors’ shops. Today, Acqua di Parma is a leading player on the luxury market, thanks to the production of a series of true masterpieces of traditional Italian craftsmanship. "Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future. Bringing style – Italian style – into life. How to use suggest spritz onto pulse points.