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For the armani group, being a brand that symbolises fashion and luxury means knowing how to create unique products, combining aesthetics, quality and innovation with a strong system of values. Not only is the group known for the inimitable hallmark style of its products, but also for the principles guiding its actions, which are laid down in its code of ethics. These principles are inspired by the concept of substance and the conviction that sustainability means, first and foremost, creating a system capable of enduring through time, with respect for all the resources that the group draws on and with the awareness that the future of generations to come depends on the choices of today. Not only is a change in the fashion industry desirable, it is necessary. The armani group intends to make a concrete contribution, both directly, by taking action within its value chain, and collectively, by making its experience available to initiatives promoted by institutions and business groups in the sector. How to use suggest spritz onto pulse points.