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The giorgio 1958 story begins several decades ago in a small factory in italy, where the company began creating and selling classic footwear. Although the italian market provided a launchpad for the company, it is in the overseas market that the brand has flourished, particularly in holland and belgium. Over time, under the joint leadership of giorgio cugnigni, lino donnari and marcello fratini, the increasingly prestigious brand has become renowned for its dedication to quality, innovation and comfortable footwear, on a par with major local brands. Blake construction and hand buffing are merely two of the artisan techniques used to create giorgio 1958 footwear. The exacting, meticulous craftsmanship required in these complex, time-consuming techniques confers an unmistakable touch of italian style which perfectly combines elegance, tradition, innovation and comfort. How to use suggest spritz onto pulse points.