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The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It maintains the aura of a real luxury brand. According to The Wall Street Journal and other influential sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are company's ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans. Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani along with Giorgio Armani are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani is usually only sold in freestanding Emporio Armani boutiques and its official website