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Yahoo is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications.
It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native.
Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. In 2000, it was the most popular website worldwide. Usage declined in the late 2000s as it lost market share to Google. However, Yahoo domain websites are still among the most popular websites, ranking 12th in global engagement according to both Alexa Internet and SimilarWeb.
"Yahoo is a global media and tech company connecting people to their passions. We reach almost a billion people worldwide, bringing them closer to what they love - from finance and commerce to gaming and news - with trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform to grow businesses and drive more meaningful connections across advertising, search and media".