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Vision is De’Longhi will be recognized as the global market leader in coffee, comfort and selected kitchen and homecare products. To achieve the vision the mission is: To offer consumers innovative home appliances with a distinctive combination of style and performance. To take an international approach to product development appealing to different cultures and living environments. We have Intuition - Our intelligent approach to product innovation and commerce is inspired by insights from households around the world. The De’Longhi family’s entrepreneurship is successful because of its commitment to new ideas. Strength - The brand provides assurance, clarity and integrity and is committed to improving the comfort and quality of daily life. Truly Italian - Manufacturing domestic appliances since 1974 (with origins at the beginning of the century), De’Longhi is an Italian family public company operating with a unique combination of entrepreneurial energy and understated style. Manufacturing Heritage - We are born “to do” and are passionate about innovating and making high-quality home appliances. Make toast just the way you like it. Select your preferred toasting level with the 6 position progressive browning control. Add an exclusive touch of class to your kitchen with the Icona Metallics design. The fully removable crumb trays make for easy cleaning, simply slide out and wipe clean. It’s easier to remove smaller toast slices, crumpets and bagels safely and without burning your fingers.