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Jacobs is a brand of coffee that traces its beginnings to 1895 in Germany by Johann Jacobs and is today marketed in Europe by Jacobs Douwe Egberts.
The story of Jacobs Coffee begins in 1895 when Johann Jacobs opened his first grocery at age 26. It was a specialty shop for coffee, tea, cocoa, chocolate and biscuits in the center of Bremen, Germany. The store was established with Jacobs' underlying promise, "I will make it my challenge to only deliver the best and flawless goods, always at a reasonable price."
Johann had spent several years learning the coffee trade as a retailer in one of Bremen's trading establishments. Even while still an apprentice, Jacobs was chosen to roast and taste the coffee samples because of his exceptional sense of taste. Jacob's shop became the foundation of a company that grew to operate on an international scale. In 1907, Jacobs started his own roasting plant and began supplying the area around Bremen with roast coffee.
In 1929, Johann's nephew, Walther J. Jacobs, returned to Bremen to join his uncle’s business. The brand identity emerged to include the colors of yellow and black and the famous slogan ‘Jacobs Kaffee Wunderbar’. Walther implemented many new marketing and distribution ideas. As demand grew for Jacobs Kaffee, the company expanded but never compromised the quality of its products.
Today, Jacobs is a leading premium coffee brand with its core product Krönung ("coronation" in German) known throughout Europe for its “pampering aroma,†or "verwöhnaroma" in German. Jacobs is the best-selling dry grocery brand in Germany and is among the most popular coffee brands in Austria, the Czech Republic, Greece, Latvia, Lithuania, Poland and Switzerland. Jacobs also has been building its presence in numerous other Eastern European countries like Bulgaria, Romania, Russia, Turkey and Ukraine for more than two decades. The brand’s flagship blend of coffee, Krönung, is also marketed as Monarch in Austria and Russia. Jacobs Krönung/Monarch is positioned as having the best aroma, which is the most meaningful characteristic of coffee for consumers.
Jacobs is a billion-dollar brand. Jacobs coffee is now sold throughout Europe and the Middle East, and is a market leader that is available in more than 20 countries. Available in roast and ground, whole beans, soluble crystals, capsules, coffee pods and flavored mixes, Jacobs continues to set the industry standard for delicious coffee. Today, the Jacobs brand is part of the global coffee and tea company, Jacobs Douwe Egberts, and serves consumers in more than 100 countries through iconic brands including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao & Gevalia.