Tartelette Toasted Eyeshadow Palette Multicolour

Tarte Cosmetics was founded by Maureen Kelly. She was pursuing a Ph.D. in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find the effective makeup she liked; she wanted natural makeup that gave a glamorous look. Kelly started the company with the support of her first husband. Kelly began to research cosmetics and worked out of her apartment until her cheek stain was developed. The cheek stain caught the attention of beauty writers a week after launching in Henri Bendel. Kelly spent much of the first two years delivering sample products to the mailrooms of magazine publishers, hoping they would invite her back. As sales continued, Tarte launched in Sephora in 2003 and two years later on QVC. Maureen Kelly partnered with Sustainable Amazon Partnership, which encouraged forest stewardship, created new jobs, boosted living conditions, and offered educational opportunities. On 28 August 2017, Tarte announced the company's support of an anti-cyberbullying campaign with the Tyler Clementi Foundation. Tarte asked consumers to take a self-portrait and upload it to Instagram with the hashtag kiss and makeup. For each self-portrait uploaded, a donation was made to the foundation and one poster received a lifetime supply of Tarte Cosmetics. Ingredients are Talc, mica, silica, boron nitride, zinc stearate, Ethylhexyl palmitate, kaolin, magnesium aluminum silicate, montmorillonite, phenoxyethanol, sodium dehydrogenate, sorbic acid, titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). How to use: Use your favorite shadow brush to create your own custom blended bold or more subtle looks suited for any occasion. Includes a step-by-step tartelette guide for creating smoldering, versatile looks perfect for any celebration – big or small. This set contains Eyeshadows in S'more (pinky beige), Sunrise (golden beige), Sunset (bronze), Crackle (brown with gold flecks), Cashmere (pale peach), Warmth (terracotta), Flame (metallic rust), Cozy (brick), Candle (champagne), Latte (tan), Simmer (copper), Fireside (deep plum).