House : The Process Is The Inspiration Hardcover

Andy Cruz

For a quarter century, House Industries has carved out an unlikely niche in the design world by cultivating a diverse body of work—from fonts and fashion to ceramics and space technology. House Industries: The Process Is the Inspiration is an illustrative and entertaining journey through the creative process of this renowned design studio. Presented in House’s honest, authentic, and often irreverent style, this beautifully useful 400-page volume offers a novel perspective on the origin of ideas for creative people in any field. Not only does this revealing and visually engaging book contain a collection of helpful lessons, stories, and case studies, but it also shows how to transform obsessive curiosity into personally satisfying and successful work.

English

Watson-Guptill Publications

22 June 2017

400

Known throughout the world for its eclectic font collections and far-reaching creative exploits, House Industries has been a standard bearer for American graphic design for 25 years. House’s work is in the permanent collection of the Smithsonian’s Cooper-Hewitt National Design Museum and will be the subject of a major exhibition at the Henry Ford Museum in the summer of 2017.

Richard Roat

Ken Barber

Praise for House Industries: `If there were any place I wish I worked that I don't, it's House. They're artists; their work is extraordinary.` —J. J. Abrams `What I love about House Industries is that they search through corners of culture for something valuable that you'd never thought of before, then raise it to a higher artistic level. It's a very difficult thing to do.` —Shepard Fairey `[House] makes all the best typefaces.` —David Lee Roth `Design is a willingness to surrender to a journey. You often hear about “design driven” companies but most of them that want to license the Eames name are thinking of it as an acquisition for their collection of brands. Every once in a while you encounter a company like House Industries who is willing to go on that journey and grow our brand as well as theirs.` —Eames Demetrios