Advertising : New Techniques for Visual Seduction Paperback

Uwe Stoklossa

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.

9780500289099

English

Thames And Hudson Ltd

15/Nov/10

272

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer. Professor Thomas Rempen teaches at the University of Essen.

Thomas Rempen

Examples of recent advertising with that extra something that manages to communicate in the blink of an eye.