Impressive Advertising Hardcover

Miguel Abellan

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

9788416500413

Spanish

Monsa Publications

1/Sep/19

144

Miquel Abellán is a creative designer with more than 25 years of experience and more than 40 published books on many different facets of art and design.