The Cognitive Impact Of Television News Hardcover
Recommend
Sort by
Rating
Date
Specifications
Country of Origin
India
Author 1
Barrie Gunter
Book Description
Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.
ISBN-10
1137468815
ISBN-13
9781137468819
Language
English
Publisher
Palgrave MacMillan
Publication Date
27 Feb 2015
Number of Pages
221
About the Author
Barrie Gunter is Professor of Mass Communication in the Department of Media and Communication, University of Leicester, UK, where he was also head of Department from 2005 to 2012. He is a psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world. He has published nearly 60 books and over 300 papers, chapters and technical reports on media, marketing and psychology topics.