Advanced Strategic Management Paperback

Mark Jenkins

This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students’ understanding of strategic management. This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.

1137377941

9781137377944

English

Palgrave Macmillan Higher Ed

2015

376

Dr Mark Jenkins - @f1professor - is Professor of Business Strategy at Cranfield School of Management. Mark's teaching, research and consulting activities focus on the areas of competitive strategy, winning cultures and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He is an accomplished keynote speaker where he uses his research on Formula 1 to draw lessons for other organisations.