Business Genius - Hardcover 1

Peter Fisk

1841127906

9781841127903

English

Capstone

9/6/2008

460

Peter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. He is author of the best-selling book Marketing Genius, which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as 'one of the best new business thinkers'. Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development. He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation. He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC's The Marketing Show. He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next. He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully.

1

Hardcover

“…it simply can’t fail to be one of the best business books of the year!” (BusinessOpportunitiesAndIdeas, September 1st 2008)