Contemporary Strategic Marketing Paperback English by Ross Brennan - 1 January 2008
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Author 1
Ross Brennan
Book Description
An Extremely Fluent And Effective Text Designed To Be A Complete Resource For Single Semester Modules, This New Edition Has A Unique Combination Of Text, Case Studies. The Emphasis Is On Practicality And The Text Encourages The Student To Engage With The Debate Itself And Not Just The Theory. Also Available Is A Companion Website With Extra Features To Accompany The Text.
Language
English
Publisher
Macmillan Education Uk
Publication Date
1 January 2008
Number of Pages
488
About the Author
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK. PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK. PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK. LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
Author 2
Paul Baines
Author 3
Paul Garneau
Edition Number
2