Critical Marketing: Issues In Contemporary Marketing Paperback
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Author 1
Mark Tadajewski
Book Description
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Language
English
Publisher
John Wiley And Sons Ltd
Publication Date
8-Dec-09
Number of Pages
414
About the Author
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
Editor 1
Douglas Brownlie