Different Brains, Different Approach: Successful Neuro Advertising For Male And Female Paperback

Huub Van Osch

This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.

9063694350

9789063694357

English

BIS Publishers B.V.

14/Feb/17

192

Huub van Osch MBM (Netherlands), creative director, strategist and owner of two advertising agencies: vOSCH The Brand Guide and the Amsterdam based agency Blahblahism. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about neuro conative processes by male and female. That made him the pioneer of neuroscience in the marketing communication industry. - 2004 - 2009 Nyenrode Business University. Six certificates of the annual Pragma Management Cycles. - 2002 - 2006 Erasmus University Rotterdam. Master of Brand Management MBM - 1990 - 1991 University of Applied Science Utrecht (HKU). Faculty Art Direction. Master Art Direction.