The Essential Advantage - Hardcover
Recommend
Sort by
Rating
Date
Specifications
Author 1
Paul Leinwand
ISBN-10
1422136515
ISBN-13
9781422136515
Language
English
Publisher
Harvard Business Review Press
Publication Date
9/12/2010
Number of Pages
240
About the Author
Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.
Author 2
Cesare R. Mainardi
Author 3
Cesare R. Mainardi
Format
Hardcover
Editorial Review
Named by strategy+business magazine as one of the Best Business Books of 2011. “Few companies achieve a capabilities-driven “right to win” in their markets. This book will help your firm be among them.” - Consulting Magazine