Ffentliches Beschaffungsmarketing Paperback

India

Constantin Blome

1 Introduction 1.1 Problem definition and objectives The situation of procurement in the German public administration is currently strongly influenced by the following circumstances: As the available financial resources - for example due to recessive tendencies, high unemployment, debt service and public sector pension liabilities - are becoming more limited and the expansion of the public sector Increasing public finance in quantitative and qualitative terms as well as administrative inefficiency increases the gap between fina- demand and available financial resources (LÜHMANN 2004, p. 143, MEYER 2004, p. 114ff., VOGELSANG / LÜBKING / ULBRICH 2005, p 265ff.). The financial situation of the public sector is therefore strained. Concentrating on core competencies and the associated outsourcing and contracting out will increase the depth of public procurement even further (HAASE 1997, p. 22, SCHENK 2001, p. 24). This will further increase the importance of public procurement. Furthermore, the attitudes of citizens - in relation to the state - have changed. Taxpayers are increasingly seeing themselves as customers of the state. Public administration, which for a long time has seemed uneconomical, inefficient and bureaucratic to citizens, politicians and the private sector, is increasingly being measured by private economic profitability standards (BRANDSTÄTT 2000, p. 43, SCHEDLER / PROELLER 2000, p. 28f.). This results in increased legitimacy pressure and the demand for more efficiency (RAFFEE / FRITZ / WIEDMANN 1994, p. 100, RICHTER 2000, p. 1). In addition, public procurement is characterized by the fact that the number of people required to carry out public procurement in quantitative and qualitative terms is often not comparable with that in private companies.

3835006258

9783835006256

English

Deutscher Universitätsverlag

25 Jan 2007

305

Dr. Constantin Blome received his doctorate from Prof. Dr. med. Eberhard Kuhlmann at the Chair of Marketing of the Technical University Berlin. He is a research associate at the Supply Management Institute of the European Business School (ebs) in Oestrich-Winkel.