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Author 1
Bligh
Book Description
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
ISBN-10
0471483044
ISBN-13
9780471483045
Language
English
Publisher
John Wiley & Sons
Publication Date
19-Nov-07
Number of Pages
224
Author 2
Turk