How Strategic Communication Shapes Value And Innovation In Society Hardcover

Oyvind Ihlen

Nine papers selected from a 2016 congress in Groningen, the Netherlands explore how strategic communication influences value and innovation in society. Their topics include educating society's future public relations practitioners: an exploration of preparedness as a qualitative indicator of higher education performance, when a nation's leader is under siege: managing personal reputation and engaging in public diplomacy, lessons learned: communication studies in transition, secrets of public affairs, and clarifying skills and competencies in organizational decision making: perceptions of Finnish communication professionals.--Annotation (c)2017

1787147177

9781787147171

English

Emerald Publishing Limited

03 Nov 2017

208

Betteke Van Ruler

Riekie Smit

Oyvind Ihlen