Innovationen Für Eine Digitale Wirtschaft: Wie Unternehmen Den Wandel Meistern Paperback 1

Muller, Andrea

Managers of German companies are currently facing two cross-industry requirements: innovation and digitalization. If innovations are a scientifically well-penetrated topic, the new possibilities of digitization only become apparent in outline. It is agreed that digitization does not only affect a certain part of the company, but that it affects the entire company. It not only opens up new possibilities for individual sub-functions, but also improvements in cross-functional tasks. The authors of this anthology show how these can be used. They present new approaches and concrete decision aids for companies that want to stay innovative in a digital economy.

9783658290269

German

Springer Gabler

9 January 2020

226

Andrea Müller, Professor of Direct Marketing and E-Commerce, Offenburg University Matthias Graumann, Professor of Management and Organization at the Offenburg University, Private Lecturer at the University of Cologne Hans-Jörg Weiß, Professor of Economics, Offenburg University

Andrea Müller

1

Matthias Graumann

Hans-Jorg Wei