Introduction To Travel And Tourism Paperback

Michael M. Coltman

The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

0471288624

9780471288626

English

John Wiley & Sons

1-Mar-1989

380

Michael M. Coltman is the author of Introduction to Travel and Tourism: An International Approach, published by Wiley.