Key Success Factors Of SME Internationalisation: A Cross-Country Perspective Hardcover

New

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in today's global economy. The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed in their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case studies, and the resulting recommendations are provided to help SME managers increase the performance of their international activities.

9781787542785

English

Emerald Publishing Limited

22 Aug 2018

272

Noémie Dominguez

Ulrike Mayrhofer

Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms.