Kompass Innovationsmanagement: Orientierung Im Gebirge Der Modernen Methoden Paperback

Martin Kägi

The race for innovations is always faster. Our customers are better informed than ever. They network with each other and have a good overview of the available market services. You can compare our offers with those of our competitors at any time - worldwide - also in the business-to-business area. Since the first edition in 2017, the topic of innovation has become even more important because the race for innovations is always faster. There are some key words on the cover of this book. These methods allow us to understand the mechanisms of action of the trends and the associated business models. But they also give us help if we want to make ourselves and our companies active designers in the innovation race. These methods are radically different and new. Above all as far as principles and paradigms are concerned, such as a radical focus on customer value Dealing with uncertainties and complexity Forms of cooperation. The book provides orientation in the mountains of modern methods. Executives in companies are strongly absorbed in the daily routine. If challenges in planning and production or problems with customers are great, it is difficult to maintain entrepreneurial vision at the same time. Here the book makes a contribution in a compact form and with practical applications. Martin Kägi succeeds in orienting himself in the jungle of innovative methods in a practical and understandable language. He reduces the complexity of this topic through skilful structure and practical examples peppered with the necessary theory. The book is not only suitable as a preparation for newcomers, but also helps companies that are in the midst of transformation. Denise Müller, Head of HR + Training at Switzerland Global Enterprise

9783038052890

German

Buch & Netz

06 March 2020

174