Managing Creative People Hardcover

Gordon Torr

A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory - these and the many other horrors of idea-assassination that run rampant in creative sector companies are di

0470726458

9780470726457

English

John Wiley & Sons

10-Aug-08

318