Marketing: An Introduction 10

Gary Armstrong

For undergraduate Principles of Marketing courses., , This title is a Pearson Global Edition.The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States., , , This best-selling, brief text introduces marketing through the lens of creating value for customers., , Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy., , The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

9780132542050

English

Pearson Education Limited

01/May/10

Philip Kotler

10