Marketing : An Introduction Paperback 4

Rosa Masterson

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Get 12 months FREE access to an interactive eBook when purchasing the paperback* Previous edition winner of the British Book Design and Production Award for

1526426323

9781526426321

English

Sage Publications Ltd

01 Oct 2017

560

Rosalind Masterson is a Member of the Academy of Marketing and a Fellow of the Institute of Higher Education. She was a Principal Lecturer at De Montfort University until 2013. She has taught extensively, and has been subject and programme leader at both undergraduate and postgraduate levels. She has taught, and been external examiner, at a number of universities during an academic career spanning twenty years.

Nichola Phillips

David Pickton

4

A beautifully engaging book, with the ability to help all types of learners gain academic knowledge with ease. -- C Singleton Coherent, easy to navigate and engaging; all the right words which sum up this latest edition. My favourite element of the book is the revision questions and case studies at the end of each chapter, making troublesome revision a thing of the past. -- M Chaggar This book is easy to read and revise from due to the use of colour and images. It also usefully guides you to wider reading around topics, through the research focus boxes which can help you with essays! -- E Stevens An engaging and intuitive book to guide students through the marketing world. Not only does it present key principles in a clear way, but it provides examples to improve knowledge acquisition as well. The succinctness of this book made exam revision much easier. -- G Warwaszynska Cleverly organized in short bursts of information, which suit modern students' needs. It is well-supported by various examples and specialist features highlighting key marketing theory and practice. -- Riccardo Benzo Excellent examples, activities and links to academic research, which provides the perfect introduction to marketing for undergraduate students and will continue to be useful throughout their programme of study. -- Charlotte Lystor An excellent introduction to all the key aspects of marketing. The new edition addresses many of the latest trends and incorporates a rich variety of real-life examples to really engage the student. -- Mohammed Hanif-Patel