Marketing For Tourism, Hospitality & Events: A Global And Digital Approach Paperback

Simon Hudson

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

1473926645

English

Sage Publications Ltd

9 August 2017

384

Dr. Simon Hudson is a tourism aficionado, exploring the world, spreading his passion for travel and enlightening audiences on every kind of travel research from winter sports to film tourism. He has written eight books and over 60 research articles, many of them focused on tourism marketing. He is the Endowed Chair for the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina. An impressive title, but it basically means he researches ways to put South Carolina's tourism industry back on the map and into the black. Snappy and insightful travel journalist, Louise Hudson writes for a host of newspaper travel sections, online sites, and her own blog: www.onetwoski.blogspot.com. Published in three countries since 2005, her work has made its way into Ski Canada, More Canada, LA Times, USA Today, Dallas Morning News, Boston Globe, Globe & Mail and Houston Chronicle among many others. As well as winter sports articles, she writes tantalizing travel tales for a variety of outlets including the Calgary Herald in Canada, which she considers her part-time home. Meeting Simon at school in England in 1975 has led to a lifetime of adventurous travel and work abroad together, as well as a measure of audacious entrepreneurialism when they set up a very successful fashion business in the 1980s. Louise contributes cutting-edge case studies and energetic editing to this manual.

Louise Hudson