En
English

Marketing Research For Managers Hardcover 3

Recommend
0 %
Authors Estimates
0
1
0
2
0
3
0
4
0
5
Sort by
Rating
Date
Specifications
Author 1
Sunny Crouch
Book Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
ISBN-10
1138144304
Language
English
Publisher
Taylor & Francis Ltd
Publication Date
1 August 2016
Number of Pages
392
Edition Number
3