Principles Of Services Marketing Paperback 7th
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Author 1
Adrian Palmer
Book Description
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience.
ISBN-13
9780077152345
Language
English
Publisher
McGraw-Hill Education
Publication Date
16-Jan-2014
Number of Pages
554
About the Author
Adrian Palmer is professor of marketing at ESC Rennes, France, a grand Ecole which has been listed in the financials times rankings of the world's top 50 schools for masters in management programmers.
Edition Number
7th