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Author 1
Frank Quix
Book Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
ISBN-10
1138141232
Language
English
Publisher
Taylor & Francis Ltd
Publication Date
15 September 2017
Number of Pages
576
About the Author
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
Author 2
Rob van der Kind