Sales And Marketing For Travel And Tourism Paperback 2

New

Doris S. Davidoff

Text for undergraduates courses in travel/tourism sales and marketing. Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

9780137865185

English

Pearson Education (US)

14 Jan 1994

304

Philip G. Davidoff

2