Strategic Management Of Technological Innovation Paperback 5
Recommend
Sort by
Rating
Date
Specifications
Author 1
Melissa A. Schilling
Book Description
Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
ISBN-10
1259255522
ISBN-13
9.78126E+12
Language
English
Publisher
McGraw-Hill Education - Europe
Publication Date
3/16/2016
Number of Pages
352
About the Author
Melissa A. Schilling i? Professor of Management at the Stern School of Business at New York University.
Edition Number
5