Strategic Management : The Challenge Of Creating Value Paperback

Peter FitzRoy

Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

1138849243

9781138849242

English

Taylor & Francis Ltd

14 Sep 2016

490

The late Peter Fitzroy was Emeritus Professor of Strategy at Monash University, Australia. James M. Hubert is R.C. Kopf Professor of International Marketing at Columbia University, USA. Timothy O'Shannassy is Senior Lecturer at RMIT University, Australia.

James M. Hulbert

Timothy O'Shannassy