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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover
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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover

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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover
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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover
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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover
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Wine Brands: Success Strategies For New Markets, New Consumers And New Trends Hardcover
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Specifications
Author 1
E. Resnick
Book Description
This practical new book is written by a leading wine industry expert in an easy and accessible style. Illustrated with many case studies from around the world this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in or interested in this industry.
ISBN-10
0230554032
Language
English
Publisher
Palgrave MacMillan
Publication Date
2008
Number of Pages
184