Die Nahrung Der Optimisten Paperback

Franziska Schweiger

For the first time, this study provides a comprehensive insight into the motif structure of two comparable nutrition trends. By consuming superfood or food supplements (NEM), the values ​​health, joie de vivre and self-confidence are striven for. The motive study is based on the current state of science on the health effects of superfoods and non-precious metals. The results can be used by companies as the basis for new product developments and future communication strategies

3658290005

9783658290009

German

Springer Gabler

24 February 2020

163

Dipl.-ing. Franziska schweiger holds a master's degree in agriculture and food from the university of natural resources and applied life sciences in vienna and is currently working at the federal ministry for sustainability and tourism. Ao. Univ. Prof. Dipl.-ing. Dr. Rainer haas has been doing research and teaching at the university of natural resources and life sciences in vienna since 1993. His research focus is consumer behavior in the agricultural and food industries. He was a visiting professor at the university of florida in gainesville (usa) and is the author of numerous scientific books and articles.

Rainer Haas