Holistic Retail Design Paperback

Philipp Teufel

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases.

9491727656

English

Frame Publishers BV

24 Nov 2015

400

Rainer Zimmermann