Email English Paperback 2

Paul Emmerson

Email English will help students of English to write effective and convincing communications, whether for work or study, whether by email or via social media. Based on hundreds of real examples, Email English deals systematically with key language for constructing effective and convincing emails in English as well as developing an appropriate voice through social media. Basics, including opening and closing emails, giving information, making requests, arranging meetings and checking understanding. Specific situations, such as negotiating, asking for payment and dealing with a supplier or customer. Skills such as describing business trends, relating cause and effect and reporting. General grammar problems, for instance, sentence structure, verb forms, comparison and punctuation. Communication styles: formal and informal, direct and indirect, ways of seeming friendlier. A NEW social media section presents strategies, tips and key language and expressions for writing blogs and on social media platforms such as Facebook and Twitter In addition to clear presentations of language, Email English contains a wealth of practice activities, all of which can be used for self study or with a teacher in class plus a phrase bank provides over 500 key expressions for structuring emails effectively.

9780230448551

English

Macmillan Education

2/4/2013

112

Paul Emmerson works as a writer, teacher and teacher trainer. He is author of the Macmillan titles Email English,Business Builder, Business Grammar Builder (2 levels), Business Vocabulary Builder (2 levels) and Business English Handbook,and of the CUP titles Business English Frameworks and Five Minute ActivitiesforBusiness English. In the past he has also worked extensively as a teacher trainer, travelling all over Europe. He still keeps in touch with the classroom, teaching at ELC, Brighton when he is not writing. He has two Masters degrees, including an MA in Applied Linguistics, and is a regular presenter at international conferences.

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