Decoding Women'S Magazines Paperback 1993 Edition
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Author 1
Ellen McCracken
Book Description
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
ISBN-10
0333535901
ISBN-13
9780333535905
Language
English
Publisher
MacMillan
Publication Date
27-Oct-92
Number of Pages
341
About the Author
Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
Edition Number
1993 Edition