The Cultural Dimension Of Global Business Paperback 8

Gary P. Ferraro

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; fresh case study material with a range of examples drawn from around the world; further resources via a companion website, including a fully updated Instructors Manual and new interactive quiz questions for students.

9781138202290

English

Routledge

42814

330

Gary P. Ferraro is Professor Emeritus in Anthropology at the University of North Carolina at Charlotte, USA. His expertise includes applied anthropology and intercultural communication.Elizabeth K. Briody is a cultural anthropologist with 30 years of experience of cultural change efforts. She is a leading expert on the culture of organizations and the founder and principal of Cultural Keys, USA, an organization dedicated to helping companies diagnose and solve cultural issues..

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