The Dynamics Of Political Communication: Media And Politics In A Digital Age Paperback 2

India

Richard M. Perloff

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters.

1138651656

9781138651654

English

Taylor & Francis Ltd

27 Oct 2017

Richard M. Perloff, Professor of Communication, Political Science, and Psychology at Cleveland State University, has a very successful persuasion textbook with Routledge, now in its sixth edition (2017), as well as an earlier scholarly text on political communication (1998). He is well-known for his scholarship on the third-person effect and theoretical integrations of media influences. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004-2011. Taking scholarship to the public arena, he has had many letters to the editor of The New York Times and op-ed columns for The Cleveland Plain Dealer. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.

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Somehow, Perloff has managed to make it look easy yet again. In Dynamics of Political Communication, he offers a reflection on our field that is entertaining and accessible, yet simultaneously firmly rooted in the latest political communication research from around the globe. Students will enjoy learning about the most important concepts from our field today -through colorful anecdote, self-reflective questions, and references to everything from House of Cards and Saturday Night Live to Anthony Weiner's sexting scandals. What's not to like? -Dannagal G. Young, Associate Professor of Communication and Researcher with the Center for Political Communication. University of Delaware, "Rick Perloff has a firm grasp on theory and research in the area of political communication and provides a masterful treatment of this key aspect of contemporary society. The competing visions of Hillary Clinton and Donald Trump as they fought for the Oval Office in 2016 sharply underline why it is vital to understand political communication."-William L. Benoit, Professor of Communication Studies, Ohio University.