Von Adenauer Zu Schr der -- Der Kampf Um Stimmen Paperback

Volker Hetterich

The election campaigns of the major people's parties determine to a large extent the political image of the population. The longitudinal analysis of the Bundestag elections 1949-1998 shows how CDU and SPD "make" their election campaigns. The presentation of the development of campaign strategies and leadership creates a living mosaic of political history from the beginning of the Adenauer era to the end of the Kohl era.

9783810026620.00

German

Vs Verlag Fur Sozialwissenschaften

433

Dr. Volker Hetterich, Head of Public Relations at a trade association in Frankfurt / M.