Un Tramway Nomme Desir Paperback

Eleonore Cazel

While Lyon is embarking on a new path with the construction of two tram lines, political and civic reluctance is becoming more and more present in the public space. The municipal team gathered around Raymond Barre has to face the oppositions but also the discontent generated by a large-scale project. For this, a communication strategy is implemented, through actions, targeted events and a very important mediation, on which elected officials will rely to make the project accept the Lyon. Mobilizing the population around the project, integrating the tramway into the urban landscape, stimulating new uses, and changing the image of Lyon are all issues for the municipal team who, beyond the return of the tram,

9786131580383

French

Omniscriptum

88