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The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.
It’s hard to imagine that Rolex could get away with not meeting market demand if they were solely beholden to quarterly profits. Wilsdorf’s visionary long-game lives on in this practice, which seems to perfectly embody his innovative methods of generating buzz at any cost. Simultaneously, Rolex’s commitment to its original designs seems to have assured that Rolex watches will never go out of style, even as new materials and technologies slowly make their way into new models. Being eternally in vogue, more than anything, has assured that Rolex will remain king for the foreseeable future.