SF-G Series SDXC UHS-II / U3 / C10 Memory Card 300 MB/S -SF-G128/T1 128GB Black/White/Grey

Best known for its electronic products, Sony offers a wide variety of product lines in many areas. At its peak, it was dubbed as a "corporate octopus", for its sprawling ventures from private insurance to chemicals to cosmetics to home shopping to Tokyo-based French food joint, let alone its core businesses such as electronics and entertainment. Even after it has unwound many business units including Sony Chemicals and Vaio PC, Sony still runs diverse businesses. As of 2020, Sony is organized into the following business segments: Game and Network Services (GandNS), Music, Pictures, Electronics Products and Solutions (EPandS), Imaging and Sensing Solutions (IandSS), Financial Services, and Others. Usually, each business segment has a handful of corresponding intermediate holding companies under which all the related businesses are folded into, such as Columbia Records being part of Sony Music Group, a subsidiary and, at the same time, a holding company for Sony's music businesses, along with SMEJ. Designed for professional performance and extreme reliability, this is the toughest SD card. No matter how challenging your shoot gets, the SF-G series TOUGH specification delivers performance and durability you can depend on. An ultra-strong resin-moulded design makes the SF-G series TOUGH specification cards 18 times more resistant to bending than conventional SD cards. That's toughness you can rely on for high-stakes shooting, in any environment and in any weather. The ultimate in peace-of-mind for irreplaceable images. Dust, dirt, water, mud and grime-proof, for confidence in even the most extreme conditions. Made from rock-solid materials in one-piece moulding, the new SD card withstands drops from up to 5 m. With an innovative one-piece moulded design and high-durability materials, the SF-G series TOUGH specification cards give professional photographers peace of mind and protection wherever their shoots take them. The new SF-G series TOUGH specification gets rid of the fragile connector ribs and write-protect switch found on conventional SD cards, which are the parts that make it difficult to record data if broken. Whether you shoot high-resolution still images or 4K video, no other UHS-II SD card writes or reads data like the SF-G series TOUGH specification. The high-speed memory cards provide fast buffer clearing time after burst shooting and an efficient process for transferring content to a computer. Spend more time shooting and less time transferring and backing up data with up to 300 MB/s read speeds via the UHS-II interface. Supports the highest Video Speed Class—V90—for stable 4K and high-bitrate video capture. Over time all SD card memory wears out and the card stops recording data reliably. Sony's SD Scan Utility regularly and automatically scans your SD memory cards and lets you know before they reach their limits. Never fear. Even when things go wrong, you can avoid disaster with downloadable rescue software that recovers accidentally deleted files and corrupted photo and video files in today's most common formats.