MusicCast Audio System ISX-18 Black/Grey

Yamaha's history began when its founder, Torakusu Yamaha, repaired a broken reed organ in 1887. Shortly thereafter, he successfully completed the first reed organ. More than 130 years after our founding in 1887, we defined the Yamaha Philosophy as the philosophical framework that underpins business management at the Yamaha Group. Furthermore, in 2019, we established our new brand promise “Make Waves” to capture that special moment when our customers’ hearts tremble. The yamaha philosophy is the philosophical framework that forms the foundation for business management at the yamaha group. The yamaha philosophy is made up of the “corporate philosophy,” “customer experience,” “yamaha quality,” and the “yamaha way.” the corporate philosophy and customer experience express different aspects of the meaning behind the existence of the yamaha group, while the yamaha philosophy serves as its foundation. Yamaha quality and the yamaha way serve as the driving force behind the yamaha philosophy, and are intended to offer guidance for yamaha group employees in their daily work. We utilize the yamaha philosophy as a foundation to draw from, and try to think from the customer's viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history.