55 Inch 55Bx Class 4K Self-Lit With AI ThinQ Smart OLED TV (New 2021) OLED55BXPVA Black

The powerful a7 Gen3 Processor delivers spectacular viewing and sound experience by enhancing picture and sound sources. It delivers an amazing viewing experiences no matter what the source. Transform your TV into a central hub with intelligent AI ThinQ. With natural voice recognition, LG AI ThinQ allows you to command and control your Home IoT ecosystem. With Amazon Alexa built-in, LG AI ThinQ makes life so much more convenient. Watch Dolby enhanced movies the way they should be - absolutely breathtakingly. With Dolby Vision IQ, the screen brightness, colour and contrast are intelligently adjusted for content and lighting conditions. Plus, Dolby Atmos delivers an immersive audio experience, for maximum enjoyment. FILMMAKER MODE adjusts the picture, turning off motion smoothing for a Cinematic experience. Watch films with the creative intent and cinematic experience preserved. Dive into a wide variety of content to choose from with Disney+, the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all in one place. Just sit back and enjoy. Disney+ gives you full access to stream classics, binge on new originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone. Original shows from Apple TV+ and thousands of movies to buy or rent. It's personalised and expertly curated, so you'll discover the best of what's on, all in the Apple TV app. As the first TVs to feature NVIDIA G-SYNC compatible support in the industry, LG OLED is a great choice for your gaming setup. With G-Sync games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with LG OLED TV. A higher resolution and frame rate, VRR, ALLM and eARC all meeting HDMI 2.1 specifications. These are LG’s latest gaming features and allow fast-moving content in higher resolution and smooth synchronised graphics.